I’m a Partner and Director of place strategy at Hoyne. I work at the intersection of city strategy, place identity and human experience, helping precincts understand the role they play in the wider urban story.

I uncover the deeper DNA of sites, their history, culture, people and character, and translate this into strategies that shape meaningful and commercially successful precincts.

My work spans city-shaping projects across Australia and the UK, including Camden Lock Market in London and Sydney’s Bradfield City Centre, alongside mixed-use precincts, waterfronts, university districts and new communities.

I teach Urban Design and Placemaking at the University of Sydney and speak regularly on the role of story and experience in designing the cities of tomorrow. My writing and photography have been published in Architectural Digest, Monocle and other journals.

Email: tom@tomoliverpayne.com
LinkedIn: linkedin.com/in/tomoliverpayne
Instagram: @tomoliverpayne