I’m a Partner and Director of place strategy at Hoyne in Sydney. I work at the intersection of urban strategy, place identity and performance.

My work focuses on identity-led citymaking: helping cities and precincts resist placeless growth by aligning character, participation and long-term value.

My work spans city-shaping projects across Australia and the UK, including Camden Lock Market and Bradfield City Centre, as well as mixed-use precincts, waterfronts, university districts and new communities.

Alongside strategic practice, I document places through writing and photography, exploring the human experience of streets, precincts and emerging urban environments.

I teach Urban Design and Placemaking at the University of Sydney and speak regularly on the role of story and experience in shaping cities. My writing and photography have been published in Architectural Digest, Monocle, Sydney Morning Herald and The Fifth Estate.

Email: tom@tomoliverpayne.com
LinkedIn: linkedin.com/in/tomoliverpayne
Instagram: @tomoliverpayne